Preheat your oven to 350°F (175°C). Line baking sheets with parchment paper.

In a large mixing bowl, cream together softened butter and granulated sugar until light and fluffy, about 2-3 minutes.

Add freeze-dried strawberry powder and room-temperature eggs. Mix until smooth.

Gradually add flour and baking powder. Mix gently until a soft dough forms. Add food coloring if desired.

Cover the dough with plastic wrap and chill in the refrigerator for at least 1-2 hours.

Use a cookie scoop to portion out the dough on prepared baking sheets, leaving 2 inches between each.

Bake for 8-10 minutes, until edges are lightly golden and centers look set.

Cool on baking sheet for 5 minutes before transferring to a wire rack.